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Print markets around the world are growing

A innovative project by MAN Roland und CEO Gerd Finkbeiner and DDF-Spokesman Andreas Weber

Successful media firms around the world are returning to the solid, time-tested virtues of the publishing world. Focus is now on satisfying reader and user interests, not on racing after readership numbers driven by sensationalism. The result: media will have to live up to their inherent responsibilities within the societies they inform and entertain if they are to create true added value.

It's worth taking a look at the wide world of media now because the market situation in Germany doesn't reflect global reality. Here in Germany, management activities in most media agencies seem to be absorbed by a kind of purification process brought on by cost reduction programs. But for quite a while the rest of the world has been searching for new and better ways to expand reader/user groups, reach, and opportunities. Key players on every continent are full of ideas and unconventional concepts (as a trip around the world from April 29th to May 10th showed).

Print is repositioning itself by cleverly adapting to a new understanding of design brought about by TV and is using navigation and interaction concepts inspired by the Internet – it's becoming the link between the TV and online lineup. Printed products and newspapers in particular link target groups with buying power when the information needs of these groups are properly addressed.

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