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Newsletter vom 05.07.2004, 19:44 UhrDigitaldruckForum und XMPie kooperieren
Das DigitaldruckForum (DDF) und XMPie, Spezialist für "dynamic (one-to-one) publishing", haben eine Kooperation geschlossen. Das Ziel der Zusammenarbeit lautet: Das Marktpotenzial für Interactive Marketing mit Printmedien rasch ausweiten. XMPie hat sich zum Ziel gesetzt, innovative Lösungen für die Kreativ-Szene so zu gestalten, dass komplexe technische Möglichkeiten für die Individualisierung von Informationen einfach und effizient für die Werbung und Unternehmenskommunikation nutzbar werden. Dieser Ansatz kommt den Interessen der DDF-Community sehr entgegen. Die Zusammenarbeit erlaubt einen international ausgerichteten Wissens- und Erfahrungaustausch.Nachfolgend die (englisch-sprachige) Medienmitteilung im Wortlaut.
Digital Printing Forum and XMPie® agree on collaboration for market evangelizing
The collaboration will focus on driving the growth of Variable Information Printing applications as a primary business field for digital printing
Mainz/Germany|New York, NY, Juli 1, 2004 - XMPie and the DigitaldruckForum (Digital Printing Forum, DDF) have announced their collaboration, whose goal is to support the creative community by using interactive marketing to enhancing revenue streams. XMPie as an innovative provider of software applications and platforms for dynamic (one-to-one) publishing brings with it deep expertise in the area of interactive marketing. The DDF® is a leading European non-profit industry group that promotes interactive marketing for the printing industry. Both parties will work closely to evangelize the communication market. "The creative community can benefit greatly from innovative solutions for variable information printing. To begin addressing this new and highly lucrative market, we must first establish a common knowledge platform and an intense dialogue to focus on the relevant business opportunities", says Andreas Weber, DDF Spokesman.
"We are optimistic that the synergy formed by cooperation with the DDF, a leading organizer for the digital printing community, and XMPie's unique know-how in the field of one-to-one marketing, will help drive transformations in the market", says Dr. Jacob Aizikowitz, President and CEO of XMPie. "New interactive marketing concepts are the keys to higher response rates and measurable ROI marketing campaigns. Together, we have to create awareness that the future of print is linked with these new approaches". XMPie will support the DDF Automated Communication Factory (ACF) Expertgroup and the DDF Creative Lab.
About DigitaldruckForum DigitaldruckForum, based in Johannes Gutenberg's hometown of Mainz, Germany, is an industry group dedicated to promoting digital printing and interactive marketing with print media. Its programs include industry conferences, collaborative industry initiatives aimed at developing interactive media applications, publications and a Web site, www.digitalprintingforum.org or www.digitaldruck-forum.org, that fosters discussion and information sharing among its 6,500 members representing print, design and marketing concerns.
About XMPie XMPie is a leading provider of software for dynamic publishing. Its products enable enterprises and their service providers—from marketing services agencies to print and fulfillment providers—to efficiently design and produce highly customized documents, in print and digital media. Headquartered in New York City with operations in the US, Japan and Israel, XMPie was founded in July 2000.
For further information please contact:
* DDF, Andreas Weber, - Tel +49 6131 288980
* XMPie, Micha Moses, VP, Europe XMPie, Inc. - Tel +31 621 274 754